http://www.sitemaps.org/protocol.php
http://www.robotstxt.org/faq/bestlisting.html
http://www.google.com/support/webmasters/bin/answer.py?answer=40318&cbid=1wk284xnuk2c5&src=cb&lev=answer
http://www.seoconsultants.com/meta-tags/
http://www.seocompany.ca/seo/seo-techniques.html
So. Time to have some fun, put some work in and try to get grillymonk baby geek t-shirts towards the top of the searches!
I will report back soon....